In the evolving world of luxury branded residences, few fashion houses have transitioned into residential real estate as deliberately as Fendi. Branded residences are now among the fastest-growing segments within global residential real estate, expanding across Asia Pacific, South Florida, New York, and Downtown Dubai.

According to leading branded residences reports, global supply is projected to exceed 1,100 branded residential developments by 2027, reflecting strong investor appetite for design-led, service-backed living environments. Buyers are no longer simply purchasing square feet; they are investing in a living experience defined by brand identity, hospitality integration, and long-term value proposition.

Within this expanding ecosystem, Fendi’s trajectory from couture house to residential lifestyle architect mirrors a broader transformation across the industry. What differentiates Fendi is origin. Its entry into residential tower development did not begin with hospitality, it began with craftsmanship, meticulous attention to materials, and a design philosophy refined on the runway before being translated into built form.

The Intersection of Fashion and Architecture

Fendi Arizona residence

Few luxury brands combine heritage and contemporary relevance as effectively as Fendi. Rooted in Roman elegance and couture innovation, the brand has cultivated global recognition built on precision and material mastery.

As fashion-branded residences increase their market share within the broader branded residential sector, Fendi occupies a distinctive position. Unlike hotel operators expanding from hospitality into private residences, Fendi’s model is design-first.

Recent market reports, indicates:

Global branded residences expected to surpass 1,100 projects by 2027
Fashion-branded homes representing a growing share of new launches
Continued expansion across Asia Pacific and the Middle East

Fendi Château Residences in Miami and Fendi Private Residences in Dubai illustrate how the brand is embedding its aesthetic language directly into architectural environments rather than merely lending a logo. In an era where designer-branded condominiums are increasingly common, Fendi Casa differentiates itself through depth of integration rather than surface branding.

Fendi’s Craftsmanship Meets Comfort

Fendi oceanfront lobby

Fendi entered the residential sphere formally with the 1987 launch of Fendi Casa. Over decades, the division has refined a global interior design operation capable of delivering turnkey furnishing, full-space customization, and architectural collaboration.

What distinguishes Fendi residences is the translation of couture-level precision into livable environments. Interiors feature curated combinations of:

Italian leathers
Polished woods
Sculptural marbles
Textiles selected with runway-level scrutiny

This emphasis on craftsmanship has become the brand’s greatest competitive advantage as the number of branded residential schemes increases globally.

Fendi Casa and Luxury Living Group

Fendi Casa’s global reach has been enabled through its long-standing partnership with Luxury Living Group (LLG), the exclusive licensee and manufacturer of Fendi Casa furnishings. This collaboration ensures:

Manufacturing consistency
Quality control across global projects
Scalable interior execution
Preservation of brand DNA

The LLG relationship has allowed Fendi to expand into branded residential real estate without diluting design integrity.

Fendi Residences Around the World

Fendi’s entrance into the branded residence space has taken shape through a curated global portfolio.

North America

Fendi has a few flagship residences in North America.

Fendi Château Residences Surfside, Miami

Fendi’s first flagship branded residence established its residential blueprint. The oceanfront tower includes 58 residences ranging from 3,300 to over 8,000 square feet. Key performance indicators:

Resale pricing averaging approximately $2,400 per square foot
Limited inventory supporting resale strength

Interior execution was fully overseen by Fendi Casa, embedding the brand deeply into cabinetry, lobby materials, and architectural detailing.

Avenia by Fendi Casa Aventura, Florida

A boutique-scale project of 22 residences, Avenia integrates Fendi Casa interiors without being fully branded as a Fendi residential tower. Design elements include arched architectural forms, travertine finishes, and curated rooftop amenities.

Fendi oceanfront condo residence

Fendi’s first flagship of its global branded residence business, Fendi Château Residences in Surfside, Miami, set the tone for the others. Residents enjoy oceanfront exclusivity with interior design entirely overseen by Fendi Casa. The project was notable for both its branding and for how deeply the brand was embedded in every aspect—from lobby marble work to built-in cabinetry.

JEM Sky Villas Miami, Florida

Part of the JEM Private Residences by Naftali Group, these two Fendi Casa-designed penthouses bring over 5,000 square feet of custom luxury to downtown Miami. Interiors blend Fendi’s fashion-forward ethos with modern Miami aesthetics.

Middle East

Fendi has focused on one major partnership in the Middle East’s capital of luxury living.

DAMAC Hills Villas by Fendi Casa Dubai

Fendi’s early foray into the Middle East came via a partnership with DAMAC Properties. These fully furnished villas delivered Italian design to Dubai’s opulent residential scene, with ornate finishes and strong local uptake.

Europe

Fendi is more at home in its home continent. The brand is well-recognized and busy in some of Europe’s most coveted destinations.

Epic Marbella Marbella, Spain

Located on Spain’s Costa del Sol, Epic Marbella is a contemporary coastal development that integrates Fendi Casa interiors throughout. The residences strike a balance between Mediterranean simplicity and Italian sophistication.

Fendi Private Suites Rome, Italy

Though not a full-time residence offering, the boutique Fendi Private Suites inside Rome’s Palazzo Fendi represent an early model of luxury interior lifestyle, serving as a showroom for what residential expansion could look like.

The Fendi Residences Project Pipeline 2025-2030

Let’s look into the many projects that Fendi has completed and the company’s newest additions expected before the turn of the decade.

A chart listing Fendi Branded Residence projects

Fendi Private Residences, Scottsdale AZ

Following Fendi Château Residences in Miami, the company is extending its footprint with the Fendi Private Residences in Scottsdale, Arizona. Set within the high-profile Palmeraie development, this upcoming 52-unit tower is slated to launch in late 2024, with completion by 2026. Designed by Marco Costanzi, the architect behind Fendi’s Rome headquarters, the building continues the brand’s signature of oversized layouts and couture-level detail.

With penthouse units reaching up to 10,000 square feet, the project will offer high-touch services, priority access to Fendi fashion exclusives, and a tiered concierge ecosystem extending lifestyle beyond the home.

Crans-Montana, Swiss Alps

High in the Swiss Alps, Fendi is curating something far more intimate: an alpine retreat in Crans-Montana that reflects both environmental sensitivity and quiet opulence.

The Fendi Private Residences are being developed on the site of the former Alpina & Savoy hotel, reimagined as a cluster of just a dozen spacious homes. Fendi Casa will finalize the interior, offering an elegant synthesis of alpine warmth and Italian refinement. These homes are designed to blend into their setting with floor plans beginning at around 1,860 square feet and climbing much higher, t

Local luxury properties already command premium prices, but the Fendi name is projected to push values even higher—well over CHF 15,000 per square meter. Set for launch by 2025 and delivery by 2026, this development speaks to a specific kind of buyer looking for a true mountain escape.

Casa Canal, Dubai

Everyone knows Dubai as the city where architectural ambition meets lifestyle maximalism. Fendi’s Casa Canal, developed in partnership with AHS Properties, is one of the region’s most anticipated branded residences.

With interiors crafted by Fendi Casa, the project features a limited collection of extraordinary homes, including 4- to 6-bedroom sky villas and a trio of sky palaces that span up to 30,000 square feet. Every inch is curated to impress, from private pools to panoramic views of the Dubai Water Canal.

Though unit counts are low (estimated at around 20 residences) the scale and detail of each home are monumental. Launch pricing is expected to range between $4,000 and $5,000 per square foot, putting these residences in the highest echelon of Dubai real estate. Delivery is expected by 2027, with concierge-level services and brand privileges rounding out the lifestyle offering.

Future Markets in Asia: Positioning Ahead of Entry?

While Asia has yet to see a fully-fledged Fendi-branded residence, the signals are increasingly clear. The brand has spent the last two years expanding its Fendi Casa presence across Seoul, Singapore, Jakarta, and Phnom Penh. They’ve been planting the seeds for a future entry into the real estate space.

Given the region’s appetite for branded luxury and the maturation of key markets like Hong Kong and Shanghai, it’s likely only a matter of time before Fendi announces a flagship development. It’s expected to mirror the brand’s global formula: limited inventory, masterful craftsmanship, and prices that confidently exceed $5,000 per square foot.

For now, Fendi is establishing its design language through showrooms and furnishings, cultivating the awareness and credibility needed to make an unmistakable residential debut in the region.

One Example: Podo Private Residence

Fendi Casa is making its debut in Asia’s branded residence market with the launch of Podo Private Residence Seoul.

The Podo Private Residence Seoul is a luxury residential and commercial complex situated in Nonhyeon-dong, Gangnam-gu. It’s Fendi’s debut in Asian branded residences.

Developed by Golden Tree Development, the 27-story building is comprised seven basement levels and 20 above-ground floors. It will feature 29 apartments and six officetel units, each adorned with Fendi Casa-designed interiors, including furniture, carpets, and tableware.

Renowned French architect Dominique Perrault, celebrated for his work on Seoul’s Ewha Womans University ECC building, is overseeing the architectural design. To enforce the brand’s exclusivity, prospective residents will have to go through a selection process based on their professional background and asset holdings. The development is exempt from South Korea’s Housing Act due to its limited number of units. Construction is slated to commence in September 2025, with completion anticipated by 2029.

China

Fendi Casa is strategically expanding its presence in China’s burgeoning luxury home furnishings market. In November 2023, the brand opened its first flagship store in Shanghai’s Jing’an District. This was its third global flagship following Milan and Miami. The 756-square-meter boutique showcases Fendi Casa’s signature designs and offers bespoke interior design services tailored to discerning Chinese clientele.

Building on this momentum, Fendi Casa opened a second flagship store in Chengdu’s Yintai Center in99 in 2024, further solidifying its commitment to the Chinese market. These strategic expansions underscore Fendi Casa’s recognition of China’s significant growth potential in the luxury interiors sector.

Why do UHNW Buyers Want Fashion-Branded Homes?

Ultra-high-net-worth buyers increasingly view fashion-branded residences as lifestyle extensions and capital preservation vehicles. Empirical observations show:

Fashion-branded residences often command 20–35% price premiums over non-branded equivalents
Branded properties demonstrate stronger resale liquidity

Beyond investment logic, brand affiliation serves identity reinforcement. Buyers familiar with Fendi’s fashion universe perceive residential ownership as an extension of curated living.

Design as Signature: The Aesthetic Codes of Fendi Residences

Fendi in Marbella

Fendi residences have an unmistakable “signature”, with the brand’s meticulous attention to detail and dedication to cohesive design language. According to Fendi Casa, every interior draws from the company’s heritage while also embracing local cultural and architectural cues.

Anywhere in the world, you can expect plush velvet seating, custom chandeliers, signature FF motifs subtly embedded into fabrics or finishes. It’s a mix of timelessness and innovation meant to accompany local cultural characteristics. Interior spaces often balance bold Italian opulence with surprising restraint in an approach that appeals to a sophisticated global clientele.

Fendi Residences: Exclusivity Beyond Aesthetics

Fendi tower

Design is only part of the equation. What truly sets Fendi residences apart is their promise of exclusivity in lifestyle. According to industry reports, branded residences increasingly appeal to buyers seeking turnkey services, personalized attention, and privacy.

Fendi delivers on all of those industry demands with standard:

Private entrances.
24/7 concierge teams.
Spa facilities.
Resident-only lounges.

In some cases, buyers even gain access to Fendi styling or private shopping experiences. The ability to seamlessly integrate fashion, hospitality, and real estate under one luxury umbrella is rare—even among global brands. This is all a part of their secret sauce. With discreet, well-managed communities and bespoke service, Fendi residences offer insulation from the ordinary.

Fashion as Investment: Long-Term Value in a Transient Market

In volatile real estate markets, brand credibility adds further insulation. Branded residences maintain stronger resale performance and attract better tenants when rented.

Fendi’s consistency in execution and its relatively limited number of projects ensure that its brand equity remains strong. Unlike mass-market developers, Fendi exercises selectivity, collaborating with select partners who uphold their luxury promise. This strategic scarcity has protected the value of its properties, making them appealing not just to fashion lovers but to serious investors.

Fendi’s Global Ambitions in Real Estate

Fendi’s expansion in the branded residence sector is far from complete. Legacy projects in Miami and Dubai merely gave the brand a strong new foundation. Now, new efforts across Europe, the Middle East, and Asia indicate a larger global strategy. The brand is currently looking at cities like Milan, London, and Tokyo for future residential developments.

What sets Fendi residences apart is the company’s ability to enter new markets with credibility, not just recognition. Its heritage in design, coupled with a trusted network of partners, allows it to scale without diluting quality. Fendi is well-positioned to stay at the forefront as a lifestyle architect for the world’s elite.

Explore Fendi Branded Residences with Structured Intelligence

Fendi’s expansion into luxury branded residences reflects the broader evolution of fashion-led real estate. But not all branded projects deliver equal governance depth, service sustainability, or long-term value positioning.

At Best Branded Residences, we benchmark global branded residential schemes across brand strength, design integration, yield durability, and resale performance.

Explore our rankings, market reports, and curated listings to identify which branded residences align with your investment strategy and lifestyle objectives.

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Frequently Asked Questions

What is a branded residence and what makes it different from a regular luxury apartment?

A branded residence is a privately owned home affiliated with a globally recognized hospitality or luxury brand. Unlike a standard luxury apartment, it benefits from hotel-grade services such as concierge, housekeeping, and spa access, plus the reputational premium of a world-class brand name, which typically supports stronger demand and resale values.

What price premium do branded residences command in the market?

Branded residences globally command a price premium of 25 to 40 percent over comparable non-branded luxury properties, according to Savills and Knight Frank research. Premiums vary by brand strength, location, and the quality of the development, with ultra-luxury brands such as Aman and Four Seasons commanding the highest premiums.

What are the key risks of investing in a branded residence?

The primary risks include brand license termination, which can reduce the value of the property significantly; high service charges that compress net yields; limited liquidity compared to standard apartments; and the risk that rental program revenues fall short of projections. Thorough due diligence on the brand agreement and developer track record is essential.

How has the global branded residence market evolved over the past decade?

The global branded residence pipeline has grown at approximately 12 percent annually over the past decade, with over 1,000 completed or in-development schemes worldwide. The Middle East, Southeast Asia, and Southern Europe have seen the fastest growth, driven by rising tourism investment, favorable tax environments, and increasing demand from ultra-high-net-worth buyers.