By BBR Research Team / Market Research

Fendi Branded Residences: Design Philosophy, Locations and Market Position

The most important fact about Fendi residences is that most of them are not really “Fendi residences” in the way buyers tend to assume. Of the publicly documented Fendi-linked residential projects, only two carry the Fendi name across the building itself; the others are luxury condominiums in which Fendi Casa designed the interiors while a different developer, architect, and operator deliver everything else. That distinction is the entire investment thesis. It defines what is scarce, what is replicable, what passes contractually to a future owner, and where the brand premium is genuinely defensible.

Fendi sits inside one of the fastest-growing slices of the branded residence market. Savills projects the global pipeline will grow from roughly 910 schemes at the end of 2025 to about 1,747 by 2032, with fashion, food and beverage, and automotive brands driving the strongest pipeline growth alongside hospitality.⁽¹⁾⁽²⁾ Knight Frank agrees on the direction: hotel brands still represent roughly 83% of existing inventory, a share forecast to fall toward 80% as fashion, automotive, jewelry, and lifestyle entrants accelerate.⁽³⁾

Fendi Residential Market Snapshot

2

Fendi-named buildings

Publicly documented

1988

Fendi Casa launch

Design platform

1,747

Projected schemes

Global branded pipeline by 2032

20-35%

Typical premium range

Not Fendi-specific

Fendi belongs in a specific slot inside that map: a non-hospitality luxury maison with a long design lineage, expressing itself in real estate through a small number of projects, none operated by a hotel system. This is BBR’s editorial guide to what Fendi actually contributes, where the projects are, who the residences are right for, and how to underwrite them honestly. For the live, dynamic ranking of branded residences across markets and brands, see BBR’s live rankings.

Article navigation

Why Fendi matters
Fendi model map
Brand comparison
Buyer fit
Risks
Premium defensibility

Why Fendi Matters in Residential Real Estate

Fendi was founded in 1925 in Rome by Adele and Edoardo Fendi, joined LVMH at the turn of the millennium, and operates from headquarters in the Palazzo della Civiltà Italiana, the “Square Colosseum”, a continuous reminder that Fendi’s design language is rooted in Roman geometry, not Milanese minimalism or French haute couture.⁽⁴⁾

The maison’s residential relevance runs through Fendi Casa, the home and interiors line launched in 1988 in partnership with Alberto Vignatelli’s Luxury Living Group.⁽⁵⁾ Fendi Casa is what makes the brand directly translatable into private residential space: furniture systems, joinery, materials, lighting, FFandE packages, and full interior schemes specified into a building before a buyer ever furnishes it. In July 2025, Luxury Living Group resumed global production and distribution of Fendi Casa via a 100% acquisition of Fashion Furniture Design S.p.A., the company holding the home license, ending a previous arrangement with the Flos BandB Italia group.⁽⁶⁾ The platform is now consolidated under a single operator with a dedicated luxury furniture distribution network, relevant when assessing whether interior packages can be honored, replaced, or extended over a 10-to-20-year hold.

Fendi’s residential value is fundamentally a design transfer proposition, not a service operation. A Four Seasons or Mandarin Oriental residence comes with a global hospitality apparatus, staffing standards, reservation systems, brand-controlled service playbooks. A Fendi residence comes with taste, craft, materials, and a design language. The former is operational equity. The latter is brand-and-design equity. They are not interchangeable, and should not be priced the same way.

How Fendi Differs From Hotel-Branded Residences

The single most useful frame for understanding Fendi, and most fashion-led residences, is what is contractually behind the brand once construction is complete.

BBR view

The first underwriting question is not whether the logo is prestigious. It is what the brand is contractually responsible for after completion.

A hotel-branded residence typically commits the operator to ongoing service delivery for decades: concierge, housekeeping, FandB access, sometimes full residence management. The brand has measurable exposure to resident experience day after day, and that exposure disciplines quality. A fashion-branded residence usually commits the brand to a point-in-time design contribution plus, in stronger cases, ongoing stewardship and limited oversight. Service depth, where it exists, comes from the developer or an external contractor, not the fashion house.

This is not a flaw. It is a structural difference. The buyer is paying for brand-and-design value frozen into the asset, not a hospitality service flywheel. That logic supports a real premium when the design contribution is deep, exclusive, and durable. It does not support a premium when the brand contribution stops at a logo on a marketing brochure.

Knight Frank notes 82% of live hotel-branded schemes are co-located with a hotel, a share falling toward 70% in the future pipeline.⁽³⁾ As more branded residences are built without a co-located hotel, the operational gap narrows, but does not close. A Fendi residence with no on-site hotel is not the same product as a Four Seasons private residence with a co-located five-star hotel, even if both are marketed as “branded residences.”

How Fendi Differs From Other Fashion-Led Residences

Fashion brands in branded residential split into at least three operating models, and Fendi sits in a particular slot inside that map.

Model A, Co-branded operating residences with full hospitality back-end. Examples: Armani Hotel Dubai (Burj Khalifa), Versace’s Palazzo Versace properties. The fashion brand supplies design and brand; a hotel operator runs day-to-day services. These behave most like hotel-branded residences.

Model B, Fashion-named full buildings with developer-led service. Examples: Fendi Château Residences (Surfside), Fendi Private Residences (Crans-Montana), Missoni Baia (Miami), various Armani/Casa towers. The building carries the fashion name; the maison contributes design and stewardship; the developer and a third-party manager run the building.

Model C, Fashion Casa interiors inside a non-fashion-named building. Examples: JEM Sky Villas with Interiors by Fendi Casa, Avenia by Fendi Casa. The building is owned and named by a developer; the fashion line designs select units or all interiors as a curated layer.

Fendi is genuinely active in Model B and Model C, with very limited Model A exposure (no operating Fendi-branded hotel collection at the scale of Armani Hotels or Bvlgari Hotels). When evaluating a “Fendi residence,” the first question is which model it actually represents, the resale story, service expectations, and brand-stewardship rights are different in each case.

Fashion residence positioning matrix — Source: Fashion-residence positioning matrix

The contrast with Bvlgari is instructive. Bvlgari operates a real hotel collection alongside its residences, with single-studio design continuity (Antonio Citterio Patricia Viel) across every property.⁽³⁾ Fendi has no equivalent operational footprint and no single design author across all projects. Buyers comparing Fendi against Bvlgari, Armani, or Aman should price that operational delta honestly rather than treating “luxury Italian brand” as a single category.

BBR Fendi Project Map

The projects below are the publicly documented Fendi-linked residential developments where reliable, named sources exist as of early 2026. This is editorial reference, not a ranking. For current dynamic comparisons see BBR’s live rankings.

Project	Location	Branding model	Status	Developer / lead
Fendi Château Residences	Surfside, Florida	Model B, Fendi-named full building	Completed 2016, in resale⁽⁷⁾⁽⁸⁾	Château Group; Arquitectonica; interiors Fendi with Fanny Haim⁽⁷⁾⁽⁸⁾
Fendi Private Residences	Crans-Montana, Switzerland	Model B, Fendi-named, three buildings	First handover Q2 2026⁽⁹⁾⁽¹⁰⁾	SteigerandCie / Sotheby’s; Comina, Marco Costanzi, Enea Landscape Architecture⁽¹⁰⁾
Avenia Interiors by Fendi Casa	Aventura, Florida	Model C, Fendi Casa interiors throughout	Pre-construction, completion early 2027⁽¹¹⁾⁽¹²⁾	Vertical Developments; Kobi Karp; The One Atelier⁽¹¹⁾⁽¹²⁾
JEM Sky Villas with Interiors by Fendi Casa	Downtown Miami	Model C, Fendi Casa interiors on selected Sky Villas	Sky Villa 1 sold late 2024; tower Q4 2027⁽¹³⁾⁽¹⁴⁾	Naftali Group; Rockwell Group⁽¹³⁾⁽¹⁴⁾

Fendi Château Residences, Surfside, Florida

Fendi Château Residences, Surfside, Florida

The first Fendi-named residential building globally, Fendi Château opened on 9349 Collins Avenue in 2016. It is a 12-story, 58-unit boutique oceanfront tower with units from approximately 3,300 to over 7,000 square feet, developed by Château Group with Arquitectonica as architect and a Fendi/Fanny Haim interior partnership.⁽⁷⁾⁽⁸⁾

BBR view: Surfside is the proof of concept, not the masterpiece. As the first Fendi-branded residential project anywhere, Château is genuinely scarce. But it sits in one of the most competitive ultra-prime condo submarkets in the world, and South Florida is the largest single branded-residence market outside Dubai.⁽¹⁾ The Fendi name confers recognition; it does not insulate resale from broader Miami pricing dynamics. Best fit: design-led beachfront buyers who specifically value the heritage of being inside the original Fendi residential building. Tradeoff: the building is now a decade old; resale must be underwritten on actual unit condition, building reserves, and association governance, not on launch-era brochure language.

Fendi Private Residences, Crans-Montana, Switzerland

Fendi Private Residences, Crans-Montana, Switzerland

The most architecturally serious Fendi project in the current pipeline. Built on the former Hotel Alpina and Savoy site, it comprises three buildings, The Paradis, The Savoy, The Alpina, with the first phase delivering seven apartments and entry pricing from approximately CHF 5 million.⁽⁹⁾⁽¹⁰⁾ First handover targets Q2 2026, led by SteigerandCie (Sotheby’s International Realty) with Comina Architecture, Marco Costanzi Architects, and Enea Landscape Architecture.⁽¹⁰⁾ The Valmalenco-stone exterior is styled with vertical lines that intentionally reference the Astuccio cape Karl Lagerfeld designed for Fendi in 1971.⁽¹⁰⁾ Amenities: spa with jacuzzi, sauna, hammam, two treatment rooms, fitness, ski lounge, concierge with private chef on call.⁽¹⁰⁾

BBR view: This is the single project that most clearly justifies the “Fendi residence” framing. Architecture, materials, and design language are coherent with Fendi’s Roman heritage; Switzerland tightly restricts foreign secondary-home ownership, channeling demand into a small number of approved zones; and the program is small enough that each unit is genuinely rare. Best fit: lifestyle buyers wanting an Alpine base where design authorship and setting both matter. Tradeoff: ultra-prime Alpine resale liquidity is structurally thin and foreign-buyer rules can constrain the eventual buyer pool. Price liquidity, not just pedigree.

Avenia Interiors by Fendi Casa, Aventura, Florida

Avenia Interiors by Fendi Casa, Aventura, Florida

A pre-construction project from Vertical Developments: 22 residences across 18 stories, two units per floor, three- and four-bedroom layouts, pricing reportedly starting around USD 5 million.⁽¹¹⁾⁽¹²⁾ Architecture by Kobi Karp; the entire interior package, including all common areas, is curated via The One Atelier in collaboration with Fendi Casa. Completion targeted early 2027.⁽¹¹⁾⁽¹²⁾

BBR view: Avenia is an interesting hybrid. The building is not Fendi-named, but the Fendi Casa contribution extends across all units and common spaces, which is unusual for Model C, closer to building-wide than the typical penthouse-only collaboration. Best fit: buyers who want a Fendi Casa aesthetic in a waterfront South Florida market without paying a Surfside-Bal Harbour premium. Tradeoff: Aventura is not Bal Harbour. The brand layer is genuine; the location premium is materially different. Underwrite on Aventura comparables and treat brand contribution as a differentiator, not a price escalator on its own.

JEM Sky Villas with Interiors by Fendi Casa, Downtown Miami

JEM Sky Villas with Interiors by Fendi Casa, Downtown Miami

JEM Private Residences is a Naftali Group tower in Miami Worldcenter, designed at building level by Rockwell Group, rising over 700 feet across 67 stories with a USD 465 million construction financing package secured in late 2025.⁽¹⁴⁾⁽¹⁵⁾ The Fendi Casa contribution is concentrated specifically in the Sky Villas. Sky Villa 1, a four-bedroom villa with library and wraparound terrace hot tub, sold for USD 9 million at approximately USD 2,500 per square foot in late 2024.⁽¹³⁾ In 2026, Naftali launched two additional Sky Villas with Fendi Casa interiors.⁽¹⁴⁾ Tower completion targets Q4 2027.⁽¹³⁾

BBR view: JEM is the cleanest example of Model C. The building is not a Fendi residence; the Sky Villas are. Buyers paying the Fendi Casa premium are paying for a specifically curated, contractually defined interior package on a small number of units inside a much larger non-Fendi tower. Best fit: design-driven buyers who want a Fendi Casa interior in a major urban market without committing to a fully Fendi-branded building. Tradeoff: the brand contribution is unit-specific. Resale will hinge on whether future buyers value the Sky Villa designation as a premium over standard JEM penthouses, and on whether the Fendi Casa package transfers cleanly. Confirm in writing exactly which fixtures, furniture, and design rights pass to the next owner.

Where Fendi Sits Versus Armani, Bulgari, Versace, and Missoni

Fendi is best understood as a design-equity brand, not a hospitality operator. The table below places Fendi beside both fashion-led and operator-backed brands so buyers can see the service-model tradeoff clearly.

Brand	Category	Key Strength	Key Tradeoff
Fendi / Fendi Casa	Fashion and interior-design led	Strong design equity and collectible brand association	Service depth depends on the actual developer and operator, not Fendi alone
Bvlgari	Hybrid maison plus hotel operator	Low-volume scarcity and real hotel operations	Very selective footprint and ultra-prime pricing
Armani	Fashion and lifestyle-led	Strong design identity and established residential use	Can be more about aesthetics than operating depth
Versace	Fashion-led lifestyle brand	High-recognition design language	Risk of broad licensing perception if execution is weak
Missoni	Fashion-led design partnership	Distinctive visual identity and relative accessibility	Less ultra-prime resale power than Bvlgari, Aman, or Four Seasons
Four Seasons	Hospitality operator	Deep service model and premium defensibility	Often higher entry pricing and broader corporate service feel
Ritz-Carlton	Hospitality operator	Established residential track record and resale recognition	Can command a premium that needs careful net-yield testing
Aman	Ultra-prime hospitality scarcity	Privacy, scarcity, and UHNW appeal	Very narrow buyer pool and exceptionally high entry pricing

Buyer-Fit Framework: Who Fendi Residences Are Right For

Fendi is best for: design-led collectors, brand-affinity buyers diversifying across fashion and hospitality brands, and lifestyle buyers in structurally scarce destination markets like Crans-Montana.

Not ideal for: yield-first investors, service-led buyers expecting a hotel operating stack, or fast-liquidity buyers who need a broad resale audience.

Strong fit

Best buyer match

Design-led collectors who treat the residence as an extension of an aesthetic identity already expressed in fashion or interiors. The Roman design lineage is part of the value.

Brand-affinity buyers with multi-residence portfolios who want one home in a fashion-led building specifically to diversify identity exposure across Aman/Bvlgari/Four Seasons/Fendi. The narrow Fendi footprint helps here, scarcity is part of the appeal.

Lifestyle buyers in destinations where setting matters, especially Crans-Montana. A Fendi-branded full building in a structurally scarce Alpine setting is a genuinely distinctive product.

Conditional fit

Careful underwriting

Investors seeking resale differentiation, but only in markets where comparable Fendi product is scarce. In Miami, where multiple fashion- and hotel-branded buildings compete for the same buyer pool, a “Fendi” tag alone is not sufficient. The unit needs intrinsic strengths, view corridor, floorplate, beachfront, building governance, to justify the premium.

Buyers attracted to Model C interior collaborations (JEM, Avenia). These are real but require careful contracting. The benefit is concentrated in the interior package, not the broader building, and transferability on resale must be verified.

Weak fit

Better served elsewhere

Yield-first investors. Fendi residences are not optimized as rental products. Service depth, where it exists, is developer-led rather than hotel-system-led, which makes high-throughput rental programs unusual.

Service-led buyers expecting a hotel-brand operating stack. Fendi has no global hospitality apparatus equivalent to Marriott, Accor, Four Seasons, or Mandarin Oriental. Buyers wanting guaranteed concierge, FandB integration, or in-residence hotel services should look at Model A products from other brands.

Fast-liquidity buyers. Ultra-prime branded resale is structurally slow. The narrow buyer pool is intrinsic to Fendi’s positioning, a feature of the brand, not a bug to be argued away.

Tradeoffs and Risks Buyers Should Underwrite

Buyers should request the full cost breakdown including FF&E package, installation, and any mandatory replacement or maintenance obligations tied to brand standards. Fully furnished delivery through Fendi Casa packages can add meaningfully to total cost of ownership beyond the headline unit price.

Brand-depth risk. The single largest underwriting question is the depth and durability of the maison’s actual contribution. Was Fendi or Fendi Casa responsible for full unit interiors and common areas, or only selected residences? Does the brand have ongoing stewardship rights, or did the contribution end at handover? Was the FFandE package designed bespoke or specified from the catalog? Get answers in writing.

Operating-depth risk. Most Fendi-linked projects rely on developer-led property management. Verify staffing levels, concierge scope, estate management, and service-charge structure, and underwrite the property manager’s track record independently of the Fendi name.

Resale-liquidity risk. The Fendi buyer pool is by design narrower than the broader luxury-condo pool. In dense urban markets (Miami, Aventura) that narrowness is a competitive disadvantage relative to more rental-friendly product. In scarce destination markets (Crans-Montana) it is partially compensated by location scarcity. Either way, sale timelines belong in the holding model.

Brand-wash risk. A building uses the brand name without the depth of design, service, or scarcity to justify the positioning. The defense is contractual specificity, what is the brand committed to, and for how long.

Pipeline-execution risk. Avenia and JEM are pre-construction (2027 completion); Crans-Montana’s first units target Q2 2026. Pre-construction commitments require independent underwriting of developer financial strength, escrow protections, and delivery track record, none of which is mitigated by the Fendi name.

Premium discipline. Branded residences globally trade at a premium of roughly 20-35% over non-branded peers per Knight Frank, with resort markets running higher than urban ones.⁽³⁾ Those are market averages, not Fendi-specific. Applying the upper end of the range to a specific Fendi unit is an analytical error unless the unit’s own scarcity, design depth, location, and service stack each justify it independently.

When the Fendi Premium Is Defensible, and When It Is Not

Premium more defensible

Brand premium has substance

Fendi name on the building itself (Model B), with documented design contribution from Fendi or Fendi Casa across both units and common areas, in a market with structural scarcity. Independently scarce location (Crans-Montana, oceanfront Surfside), the brand premium layered on top of a real location premium rather than carrying the entire pricing argument. Long-horizon holder (10+ years) whose holding logic is identity- and design-driven rather than yield-driven. Contractually durable Fendi Casa interior package, clearly specified, warrantied, and transferable on resale.

Premium less defensible

Brand premium is doing too much work

Model C interior collaboration in a market with deep ultra-prime supply, where the buyer is paying close to Model B pricing on a unit-specific brand contribution. Service stack undefined at purchase, with the buyer paying full Fendi pricing on a promise of future operational depth. Comparable non-branded prime supply in the same micro-market is materially cheaper, and the buyer’s case rests on the brand premium covering the gap on resale. Premium at or above the upper end of Knight Frank’s range despite the project lacking corresponding scarcity, design depth, or service depth.⁽³⁾

BBR view

The simple rule: pay for location, scarcity, design depth, and execution. Pay a measured premium where the brand is genuinely embedded. Do not pay a brand premium where the contribution is a layer of marketing rather than a layer of substance. (See BBR’s investing in branded residences guide for the broader gross-to-net economics.)

A Note for Developers Considering Fendi or Fendi Casa as a Brand Partner

Model B and Model C are different products with different pricing power and different competitive positioning. Choosing the right model, and being honest with the market about which model the project actually is, protects long-term resale dynamics for buyers and reputation for the developer. Hybrid positioning (marketing a Model C project as if it were a Model B asset) tends to compress eventual resale.

The Fendi Casa platform consolidation under Luxury Living Group as of mid-2025 is operationally relevant.⁽⁶⁾ A consolidated platform means a single relationship, specification process, and distribution chain for the FFandE, but also fewer external arbitrage points if the relationship needs to be renegotiated mid-project. Both should be priced into the partnership model.

Developers who want their project evaluated alongside peers in the right competitive set can apply for inclusion in BBR’s editorial coverage and ranking system through the apply-for-ranking workflow.

Conclusion: What “Fendi Residences” Actually Means in 2026

Fendi is one of the most coherent design narratives in luxury, Roman, material-driven, craft-led, durable, and that narrative does translate into residential real estate. It does not, however, translate uniformly. The current Fendi residential map includes one decade-old completed building in Surfside, one architecturally serious project nearing first delivery in Crans-Montana, and two pre-construction interior collaborations in South Florida. Each sits in a different operating slot. Each carries a different premium logic. Each demands a different underwriting model.

Brand alone is never the entire investment thesis. The strongest projects pair a credible brand with location quality, developer execution, service depth, and durable design contribution. Fendi delivers on brand and design; service depth is project-specific; location quality varies; developer execution must be evaluated case by case. That is the honest character of a fashion-led, design-first residential platform. It is also why the buyer’s first job is not asking “is this a Fendi residence?” but “which kind of Fendi residence is this, and what is the brand actually contributing?”

For current dynamic ranking of Fendi-linked residences alongside peer fashion and hospitality brands, see BBR’s live rankings and brand directory. For broader category context, see BBR’s guides to what branded residences are and investing in branded residences.

The Fendi name is real value. So is the Fendi Casa design platform. The job is to make sure you are paying for them, and not for their reflection.

For Buyers

Compare Fendi and other design-branded residences against hospitality-backed alternatives

Compare Fendi and other design-branded residences against hospitality-backed alternatives by brand depth, service model, and investment profile, and see which design-branded residences justify their premium in your target market.

View live rankings

For Developers

Get evaluated by BBR

Position your project in the correct competitive set for buyers comparing fashion, hotel, and design-led residences.

Apply for ranking

Sources

Savills, “Branded Residences 2025/2026” annual report, https://pdf.savills.com/documents/Savills-Branded-Residences-Annual-Report-2025-2026.pdf
Savills, “Global Branded Residences Segment Expected to Grow 19% in 2025”, https://www.savills.com/insight-and-opinion/savills-news/384084/global-branded-residences-segment-expected-to-grow-19-in-2025
Knight Frank, “The Global Branded Residence Survey 2025” and “Beyond the badge: a new era for branded residences”, https://www.knightfrank.co.uk/research/article/2025/9/the-global-branded-residence-survey-2025 and https://www.knightfrank.co.uk/research/article/2025/9/beyond-the-badge-a-new-era-for-branded-residences

Read more sources

Wikipedia, “Fendi” (brand history, founding 1925, LVMH ownership, Palazzo della Civiltà Italiana headquarters), https://en.wikipedia.org/wiki/Fendi
Fendi Casa, “About”, https://www.fendicasa.com/en/about/
WWD, “Fendi Terminates Fendi Casa License Agreement With Flos BandB Italia, Returns to Luxury Living Group”, https://wwd.com/home-design/furniture/fendi-casa-returns-luxury-living-group-flos-bb-italia-1237962891/
Fendi Château Residences, official site, http://fendichateauresidences.com/
CondoBlackBook, “Fendi Chateau Residences Condos for Sale and Rent in Surfside”, https://www.condoblackbook.com/surfside/fendi-chateau-residences
Sotheby’s International Realty, “New Development Spotlight: The Fendi Private Residences in Crans-Montana, Switzerland”, https://www.sothebysrealty.com/extraordinary-living-blog/new-development-spotlight-the-fendi-private-residences-in-crans-montana-switzerland/
Fendi Private Residences Crans-Montana, official project site, https://fendiprivateresidences.ch/
Vertical Developments / PROFILEmiami, “Fendi Casa and Vertical Developments Launch ‘Avenia Interiors by Fendi Casa’ in Aventura”, https://vertical-developments.com/first-on-profile-fendi-casa-and-vertical-developments-launch-avenia-interiors-by-fendi-casa-in-aventura/
Florida YIMBY, “New Renderings Showcase Amenities at Avenia Aventura, Interiors by Fendi Casa”, https://floridayimby.com/2025/12/new-renderings-showcase-amenities-at-avenia-interiors-by-fendi-casa.html
PR Newswire / Naftali Group, “Naftali Group and One World Properties Announce the Sale of JEM Sky Villa 1 with Interiors by Fendi Casa at JEM Private Residences”, https://www.prnewswire.com/news-releases/naftali-group-and-one-world-properties-announce-the-sale-of-jem-sky-villa-1-with-interiors-by-fendi-casa-at-jem-private-residences-302326421.html
World Red Eye, “JEM Private Residences Launches Two New Fendi Casa-Designed Sky Villas”, https://worldredeye.com/2026/03/wre-news-jem-private-residences-launches-two-new-fendi-casa-designed-sky-villas/
Florida YIMBY, “Naftali Group Secures $465 Million in Construction Financing for JEM Private Residences”, https://floridayimby.com/2025/11/naftali-group-secures-465-million-in-construction-financing-for-jem-private-residences.html
WWD, “What to Watch: Branded Residences Are Booming. What’s in It for Fashion?”, https://wwd.com/home-design/architecture/branded-residences-miami-luxury-living-trends-2026-1238437738/