By BBR Research Team / Market Research

São Paulo Has Quietly Become a Global Branded Residences Hub

Brazil is a high-lifestyle, high-friction market: strong domestic luxury demand, compelling entry value for international buyers, but meaningfully lower institutional transparency, liquidity, and legal simplicity than markets like Singapore or Dubai.

Hard truth for buyers

Brazil offers some of the most lifestyle-driven branded residence opportunities globally, but liquidity, legal complexity, currency risk, and financing constraints make it a fundamentally different investment profile from more institutional luxury markets. Buyers who treat it like Dubai will be disappointed. Buyers who understand it on its own terms may find it compelling.

Most international buyers still associate branded residences with Dubai, Miami, and London. That assumption is increasingly out of date. São Paulo now ranks among the global top five cities for branded residential developments, with an active pipeline that has grown by roughly 250% since 2022, according to Branded Residences Intelligence (BRESI). The city recorded more than 20 branded projects at various stages of development as of early 2026, spanning hospitality, fashion, automotive, and design brands.

What makes the Brazilian market distinctive is not just volume. It is the combination of strong domestic demand, currency-driven value for international buyers, and a development community, led by firms like Cyrela, Lavvi, and JHSF, that has become highly sophisticated in executing brand partnerships. The question for investors is no longer whether Brazil matters in this sector. It is which projects justify the branded premium and which are primarily design collaborations marketed as something more.

Brazil Branded Residences Snapshot

Top 5

São Paulo ranking

Global pipeline depth, per BRESI reporting

20+

Projects

Various stages in São Paulo

20-35%

Typical global premium

Project-specific in Brazil

3

Core risk layers

Currency, tax, liquidity

Brazil Branded Residences in Global Context

Brazil Versus Global Markets

Thailand is the closest structural comparator because both markets lean into tourism, lifestyle demand, and legal complexity. Dubai, Miami, and Singapore are useful institutional benchmarks, but Brazil should not be underwritten as if it has the same liquidity or financing depth.

Factor	Brazil	Dubai	Miami	Singapore	Thailand
Liquidity	Developing	High	High	Moderate	Moderate
Currency risk	High, BRL volatility	Low, AED pegged	Low, USD	Low, SGD stability	Moderate, THB exposure
Legal complexity	Moderate to high	Low	Low	Low	High
Buyer mix	Primarily domestic luxury demand	Global	Global	Regional and global	Global lifestyle demand
Lifestyle value	Very high	High	High	Moderate	Very high
Institutional transparency	Developing	High	High	Very high	Moderate

Before examining the Brazilian pipeline, it is worth understanding the global backdrop. According to Knight Frank 2025 Global Branded Residence Survey, branded residence schemes worldwide have risen from 169 in 2011 to over 600 today, with forecasts projecting more than 1,000 by 2030. Unit numbers have surged from approximately 27,000 to more than 162,000 projected by 2030. The Middle East and Americas lead pipeline growth.

Within that global expansion, Latin America had historically been underrepresented. The emergence of Brazil changes that dynamic. The São Paulo ranking alongside Dubai, Miami, New York, and London in pipeline depth positions it as a primary market, not a secondary one. For investors with existing branded residence exposure in the Middle East or Florida, Brazil offers genuine geographic and economic cycle diversification.

Why the Brazilian Market Is Accelerating

The acceleration is not coming from one simple demand story. It is a mix of luxury-market growth, more sophisticated developers, domestic wealth depth, and renewed foreign-buyer interest. That combination matters because it gives Brazil more support than a purely expatriate or tourism-led market.

01

Market driver

Macroeconomic Tailwinds

The São Paulo luxury real estate segment has outperformed broader market expectations. Homes priced above R$3 million in premium neighborhoods have registered compound annual growth rates above 20% between 2023 and early 2026, according to Rio Times reporting on market data. In the first two months of 2025, São Paulo recorded 17,156 residential sales, a 40.6% increase year over year, while new launches surged by 130.3% to 16,940 units. For international buyers, the Brazilian real provides an additional dynamic. Currency fluctuations can create entry points where dollar- or euro-denominated capital buys significantly more per square meter than equivalent luxury markets. At the same time, top-tier São Paulo neighborhoods like Itaim Bibi, Jardins, and Vila Nova Conceição have shown price appreciation that has outpaced inflation consistently, suggesting that the luxury segment has structural demand support beyond cyclical gains.

02

Market driver

Developer Sophistication

Brazilian developers have moved beyond basic licensing deals. Cyrela, the largest publicly traded residential developer in the country, has established deep partnerships with Pininfarina, Porsche Consulting, and YOO Studio, integrating brand standards into construction specifications rather than simply applying finishes. The Lavvi partnership with Elie Saab for the Saffire Residences in Moema represents a full branded development, not a design consultation. JHSF, the developer behind Fasano Hotels, has demonstrated that Brazilian firms can build and operate genuine luxury hospitality brands with international recognition. This developer capability is a meaningful differentiator. In markets where developers lack branded residence experience, execution risk is higher. Leading Brazilian developers now have multi-project track records in the category, reducing first-project learning curve risks that buyers in newer markets face.

03

Market driver

Domestic Wealth Concentration

Brazil has the largest concentration of high-net-worth individuals in Latin America. São Paulo alone accounts for a disproportionate share of the Brazilian ultra-high-net-worth population, creating organic demand for branded residences that does not depend on foreign capital flows. This domestic demand base is particularly important for long-term value stability. Markets that rely primarily on foreign buyers (as some Dubai sub-markets do) are more vulnerable to capital flow disruptions, visa policy changes, or geopolitical shifts.

04

Market driver

Foreign Investor Renewed Interest

Renewed interest from international investors in Brazilian real estate has been reported, driven partly by relative value compared to mature markets and partly by improving macroeconomic fundamentals. The absence of foreign ownership restrictions in Brazil for residential property removes a barrier that exists in markets like Thailand, Australia, or Switzerland.

How BBR Evaluated Brazil Branded Residences Market

BBR applies its standard evaluation framework to assess market maturity and individual project quality:

BBR Market Evaluation Framework: Brazil

Factor	Assessment	Detail
Pipeline Depth	Strong	20+ projects across multiple brand categories
Developer Track Record	Strong	Cyrela, JHSF, Lavvi have multi-project branded experience
Brand Diversity	Moderate-Strong	Hospitality, fashion, automotive, design brands all present
Price Premium Transparency	Moderate	Limited publicly available premium data vs. non-branded
Foreign Buyer Accessibility	Moderate	No ownership restrictions, but tax and currency complexity
Secondary Market Liquidity	Developing	Resale data for branded units is still limited
Regulatory Risk	Moderate	Political and tax environment can shift

Featured Branded Residences in Brazil

The examples below show how different branded residence models are taking shape across Brazil: local hospitality, global hospitality, automotive design, fashion interiors, lifestyle media brands, and design-led towers. For buyers, the important point is that these projects should not be evaluated as one uniform category.

Project 01

Residencial Fasano Itaim

Hospitality-led benchmark · Itaim Bibi

Developer

JHSF / Fasano ecosystem

Status / model

Established hospitality-led benchmark

Location

Itaim Bibi

Fasano-branded residential project in Itaim Bibi, useful for buyers who prioritize Brazilian hospitality heritage.

Why it matters

Strongest local luxury hospitality credibility in the Brazil set, with service substance behind the name.

What to underwrite

Premium depends on unit pricing, operating terms, and how much Fasano service is attached to the specific residence offer.

BBR buyer fit: Brazilian UHNW buyers and international buyers who want local hospitality depth rather than only imported design branding.

Project 02

Faena São Paulo

Full mixed-use hospitality project · Faria Lima corridor

Developer

Faena with Accor platform support

Status / model

Mixed-use hospitality project

Location

Faria Lima corridor

Faena adds Accor-backed hospitality depth to São Paulo, but buyers should still underwrite unit pricing and service structure.

Why it matters

Combines residences, hotel, art, and Faria Lima location into one of the more complete hospitality-led propositions.

What to underwrite

Large mixed-use ambition can increase execution complexity, service-cost questions, and delivery scrutiny.

BBR buyer fit: Buyers who want São Paulo cultural positioning plus operational brand depth, not only a finished-apartment design layer.

Project 03

Rosewood São Paulo

Hospitality benchmark · São Paulo

Developer

Rosewood hospitality benchmark

Status / model

Ultra-luxury market reference

Location

São Paulo

Rosewood is a useful ultra-luxury hospitality benchmark for São Paulo even where residential sales details require project-specific verification.

Why it matters

Shows that top-tier global hospitality brands view São Paulo as credible for ultra-luxury demand.

What to underwrite

Residential sales details and ownership economics need project-specific verification before using it as a direct comparable.

BBR buyer fit: Benchmark-focused investors comparing São Paulo with global luxury hotel-branded residence markets.

Aston Martin and Setai São Paulo in São Paulo

Project 04

Aston Martin and Setai São Paulo

Automotive design-led project · São Paulo

Developer

Setai partnership

Status / model

Automotive design-led project

Location

São Paulo

Automotive branding can strengthen design identity, but buyers should separate interior/design value from ongoing hospitality services.

Why it matters

Clear visual identity and brand recall for buyers who value automotive design language and scarcity.

What to underwrite

Automotive branding usually does not equal hospitality operations, so the premium must be tied to design, finish, and location.

BBR buyer fit: Lifestyle-led buyers who want brand identity, not necessarily hotel-style residence services.

Project 05

Cyrela by Pininfarina

Design-led residence · Itaim Bibi

Developer

Cyrela

Status / model

Design-led residence

Location

Itaim Bibi

Pininfarina brings design credibility, while the long-term premium still depends heavily on Cyrela execution and location fundamentals.

Why it matters

Combines a serious Brazilian developer with Pininfarina design credibility in an established prime district.

What to underwrite

Long-term value relies more on Cyrela delivery and Itaim Bibi fundamentals than on Pininfarina alone.

BBR buyer fit: Design-sensitive buyers who still want a conventional prime São Paulo investment thesis.

Project 06

Heritage by Pininfarina

Ultra-prime design tower · Itaim Bibi

Developer

Cyrela / Pininfarina

Status / model

Ultra-prime large-format tower

Location

Itaim Bibi

Large-format residences and one-per-floor positioning make this one of the more scarce design-led assets in the market.

Why it matters

One-per-floor format and 570 to 700 square meter units create genuine scarcity inside the design-led category.

What to underwrite

Large-format luxury can narrow the resale buyer pool and raise carrying-cost sensitivity.

BBR buyer fit: End-user driven buyers seeking privacy, scale, and design provenance more than rental yield.

Project 07

Elie Saab Saffire Residences

Fashion-branded pipeline · Moema

Developer

Lavvi

Status / model

Fashion-branded project, completion targeted around 2026

Location

Moema

Elie Saab gives Moema a fashion-residence angle, but the premium is more design and lifestyle-led than hotel-service-led.

Why it matters

Important South America entry for Elie Saab, with a softer fashion-luxury angle in Moema.

What to underwrite

Premium sustainability is less proven than hospitality-led projects because the value is mainly design and lifestyle positioning.

BBR buyer fit: Buyers who like fashion-house interiors and Moema access, with patience for a newer local resale category.

Project 08

Casa ELLE

Lifestyle media brand residence · Brooklin

Developer

Lifestyle media brand partnership

Status / model

Brooklin lifestyle-branded residence

Location

Brooklin

ELLE extends lifestyle branding into a growing corporate-residential district, a different model from hospitality-branded residences.

Why it matters

Fits Brooklin growth as a corporate-residential district and gives the article a non-hotel brand model example.

What to underwrite

Media-brand recognition may not translate into the same buyer confidence as hotel operations or deep developer-service delivery.

BBR buyer fit: Younger lifestyle buyers who value design narrative and district momentum over classic hospitality prestige.

Project 09

ELLE Collection Boa Vista

Lifestyle brand reference · Boa Vista

Developer

ELLE brand extension

Status / model

Lifestyle brand reference

Location

Boa Vista

Use as a brand-context visual rather than a substitute for verified project-specific sales details.

Why it matters

Broadens the branded-residence map beyond classic hotel and fashion-house categories.

What to underwrite

Use as brand-context evidence unless project-specific pricing, operations, and buyer terms are verified.

BBR buyer fit: Readers comparing how lifestyle media brands differ from operators such as Fasano, Faena, and Rosewood.

Project 10

Vista Armani by Cyrela

Fashion design-led pipeline · São Paulo

Developer

Cyrela / Armani Casa

Status / model

Fashion design-led pipeline

Location

São Paulo

Armani/Casa adds a quieter fashion-design alternative to São Paulo, with premium logic tied to interior specification and Cyrela delivery.

Why it matters

Armani Casa offers quieter fashion luxury and a recognizable interior-design standard for São Paulo buyers.

What to underwrite

A design house can support pricing, but service depth and resale liquidity still depend on the final project structure.

BBR buyer fit: Buyers who want restrained fashion-house interiors with Cyrela execution behind the asset.

Project 11

FLOAT by YOO

YOO design-led residence · São Paulo

Developer

YOO / Philippe Starck model

Status / model

Design-led completed example

Location

São Paulo

YOO and Philippe Starck offer a design-led proposition, not a hotel-operated branded-residence model.

Why it matters

YOO gives São Paulo one of the longest-running international design-brand narratives in the city.

What to underwrite

Celebrity-design branding can age unevenly if building management and maintenance do not match the launch promise.

BBR buyer fit: Design-first buyers comfortable separating design cachet from hotel-style services.

One Sixty Cyrela by YOO in Faria Lima corridor

Project 12

One Sixty Cyrela by YOO

Design-led prime corridor asset · Faria Lima corridor

Developer

Cyrela / YOO

Status / model

Prime corridor design-led asset

Location

Faria Lima corridor

Faria Lima gives the project location strength independent from the YOO design layer.

Why it matters

Faria Lima location gives the project demand logic beyond the YOO design layer.

What to underwrite

The key underwriting question is how much of the price is location scarcity versus brand premium.

BBR buyer fit: Corporate-corridor buyers seeking prime São Paulo location with a recognizable design overlay.

Armani/Casa Residences Rio de Janeiro in Rio de Janeiro

Project 13

Armani/Casa Residences Rio de Janeiro

Fashion design-led expansion · Rio de Janeiro

Developer

Embraed / Armani Casa

Status / model

Rio de Janeiro fashion-branded expansion

Location

Rio de Janeiro

Armani/Casa in Rio shows the market broadening beyond São Paulo, though execution and local liquidity need separate underwriting.

Why it matters

Shows that the category is moving beyond São Paulo into globally recognized lifestyle cities.

What to underwrite

Rio liquidity, buyer depth, and security perceptions differ from São Paulo and should not be underwritten the same way.

BBR buyer fit: Lifestyle buyers who want Rio exposure but still need conservative exit and rental assumptions.

Vitra by Pininfarina in Balneário Camboriú

Project 14

Vitra by Pininfarina

Coastal design-led residence · Balneário Camboriú

Developer

Pininfarina design partnership

Status / model

Coastal design-led residence

Location

Balneário Camboriú

Balneário Camboriú gives Pininfarina a coastal luxury audience distinct from São Paulo business-city demand.

Why it matters

Balneário Camboriú has a distinct ultra-prime coastal buyer base, giving design branding a different demand profile.

What to underwrite

Coastal demand can be more seasonal and more sentiment-driven than São Paulo business-city demand.

BBR buyer fit: Domestic and regional buyers seeking resort-city prestige with design differentiation.

La Città by Pininfarina in Balneário Camboriú

Project 15

La Città by Pininfarina

Coastal pipeline · Balneário Camboriú

Developer

Pininfarina design partnership

Status / model

Coastal pipeline example

Location

Balneário Camboriú

A useful example of how design branding is spreading into Brazilian coastal markets.

Why it matters

Useful signal that design-brand partnerships are spreading across Brazilian coastal luxury markets.

What to underwrite

Pipeline status, final specifications, and management structure need verification before treating it as investable supply.

BBR buyer fit: Buyers tracking the next wave of branded coastal inventory rather than immediate stabilized assets.

Project 16

Diagonal by Pininfarina

Northeast waterfront tower · Fortaleza

Developer

Diagonal / Pininfarina

Status / model

Northeast waterfront tower

Location

Fortaleza

Fortaleza extends the branded-residence map beyond the southeast, but liquidity and buyer depth need conservative underwriting.

Why it matters

Extends the branded-residence story beyond the southeast and tests demand in a less obvious luxury market.

What to underwrite

Fortaleza may offer upside, but liquidity and international buyer depth should be underwritten more conservatively.

BBR buyer fit: Higher-conviction regional buyers who understand northeast Brazil and accept a less liquid resale market.

São Paulo Branded Residences Neighborhood Map

Understanding location is essential. The São Paulo branded residence projects cluster in specific neighborhoods, each with distinct characteristics:

BBR São Paulo Neighborhood Guide for Branded Residences

Neighborhood	Character	Key Projects	Price Tier
Itaim Bibi	Financial district, corporate luxury	Cyrela by Pininfarina, Heritage by Pininfarina, Fasano Itaim	Ultra-premium
Faria Lima corridor	Business hub, walkable	Faena São Paulo, One Sixty by YOO	Premium to ultra-premium
Jardins	Traditional old-money residential	Fasano (potential pipeline)	Ultra-premium
Moema	Upper-middle residential, metro access	Elie Saab Saffire Residences	Premium
Brooklin	Growing corporate/residential hub	Casa ELLE	Mid-premium
Vila Nova Conceição	Quiet, park-adjacent ultra-luxury	Limited current pipeline	Ultra-premium

Beyond São Paulo: Branded Residences Across Brazil

Rio de Janeiro

Armani/Casa has announced a branded residences project in Rio de Janeiro through a partnership with Brazilian developer Embraed, expanding the South American footprint of the brand beyond São Paulo.

Balneário Camboriú, Santa Catarina

This coastal city has become a surprising hotspot for branded developments. Pininfarina has multiple projects here, including the Yachthouse by Pininfarina, one of the tallest residential buildings in Brazil, alongside Vitra and La Città by Pininfarina.

Fortaleza

Diagonal by Pininfarina, a 53-story branded residential tower on Fortaleza waterfront, extends branded residences into northeastern Brazil.

BBR Framework: Who Should Buy Branded Residences in Brazil

Buyer Profile Match: Brazil Branded Residences

Buyer Type	Fit	Rationale
Brazilian UHNW seeking primary residence	Strong	Domestic brand recognition, service integration, local developer relationships
International investor seeking yield	Moderate	Strong capital growth potential, but currency risk and tax complexity require local advisory
Portfolio diversifier (branded residences in multiple markets)	Moderate-Strong	Low correlation with Dubai/Miami cycles, unique brand mix
Short-term speculative buyer	Weak	Liquidity in secondary market is still developing, transaction costs are high
Lifestyle buyer (part-time residence)	Moderate	São Paulo offers cultural depth, but it is a business city, not a resort market

Who Should Buy Brazil

The buyer-profile table above is the detailed framework. The practical takeaway is simpler: Brazil works best for lifestyle-first buyers who can underwrite local friction, and it is less suitable for buyers who need fast liquidity, simple financing, or institutional-market transparency.

Best for

Lifestyle-first buyers and second-home owners

Long-term coastal investors who understand local cycles

Buyers with Brazil familiarity, BRL income, or trusted local counsel

Portfolio diversifiers seeking low correlation with Dubai and Miami cycles

Less ideal for

Liquidity-focused investors who need fast exits

Highly institutional buyers expecting Singapore-style transparency

Short-term speculative investors

Buyers uncomfortable with FX volatility, cash purchases, or offshore financing

What International Buyers Must Know Before Committing

Foreign-buyer financing is materially less straightforward than in Dubai or Miami. Many international buyers should assume they need cash or offshore financing arrangements rather than ordinary local mortgage access.

Tax and closing-cost friction must also be modeled early. Capital gains tax is commonly 15 percent on property sales, while ITBI transfer tax can run roughly 2 to 3 percent in São Paulo. These costs change the net-return equation and should be reviewed with Brazilian counsel before committing.

Risks and Tradeoffs for International Buyers

The market is compelling, but the weak points are specific. Buyers should underwrite Brazil differently from Dubai, Miami, or London because currency, tax, liquidity, and brand-depth questions have a larger effect on the final outcome.

1Buyer risk

Currency exposure

The Brazilian real can move 15 to 25% against the dollar in a single year. This creates opportunity on entry but equally creates risk on exit. Buyers without a natural real-denominated income stream should model downside currency scenarios.

2Buyer risk

Tax complexity

Brazilian property tax and capital gains framework differs materially from Dubai or Miami. Foreign buyers face a 15% capital gains tax on property sales, and transfer taxes (ITBI) vary by municipality but typically run 2 to 3% in São Paulo. Professional tax advisory is not optional.

3Buyer risk

Brand depth variation

Not all projects marketed as “branded” carry the same level of brand involvement. A Pininfarina design partnership, while valuable, is fundamentally different from a Fasano or Faena branded residence with integrated hospitality operations. Buyers should ask specifically what the brand contributes: design only, design plus specifications, or full operational management.

4Buyer risk

Liquidity

The secondary market for branded residences in Brazil is still maturing. Unlike Dubai, where branded units trade actively on resale platforms, Brazilian resales tend to be slower and more relationship-driven.

5Buyer risk

Political and regulatory risk

The Brazilian regulatory environment can shift with government changes. While there are currently no restrictions on foreign ownership, tax treatment and repatriation rules merit ongoing monitoring.

The Premium Question: When Is It Worth Paying More?

Brand Type Comparison

Brand Type	Examples	Premium Defensibility	Key Risk
Hospitality-led	Fasano, Faena, Rosewood	Strongest when operator involvement is real	Execution complexity in mixed-use projects
Design-led	Pininfarina, YOO	Conditional, depends on developer and location	Premium may not hold without location fundamentals
Fashion and lifestyle	Elie Saab, Armani Casa, ELLE	Still being tested in Brazil	Resale depth is unproven in the local market

This maps to the BBR fashion and design framework used in the Fendi analysis: hospitality-led projects are closest to operator-backed Model A, while Pininfarina and YOO are closer to design-led Model C. Fashion and lifestyle brands sit between those poles and need more cautious resale underwriting.

Highest defensibility

Hospitality-led projects

Fasano and Faena type assets can justify stronger premiums when service delivery and operating standards are real.

More conditional

Design-led projects

Pininfarina and YOO can support launch pricing, but long-term value depends on developer execution and location fundamentals.

Newest proof point

Fashion and lifestyle brands

Elie Saab, Armani Casa, and ELLE add design appeal, but resale depth in Brazil is still being tested.

BBR position: The premium is most justified when brand substance, developer track record, and an established luxury corridor all line up. Design-only partnerships in secondary locations deserve more scrutiny.

Pipeline and Watchlist

Several projects should be treated as market signals rather than equally investable buyer shortlists. ELLE Collection Boa Vista and La Città by Pininfarina are useful indicators of how lifestyle and design brands are entering Brazil, but they should sit in a watchlist lens until pricing, ownership terms, delivery status, and resale depth are clear.

This guide focuses primarily on São Paulo as the Brazilian market center, with Rio de Janeiro, Balneário Camboriú, and Fortaleza included as emerging market signals rather than fully equivalent depth markets. That framing is important because São Paulo has the strongest developer ecosystem and the most mature branded pipeline.

What to Watch: Brazil Market Signals for 2026 and Beyond

Accor expansion through Faena and other brands could deepen hospitality-led supply in São Paulo.
Currency trajectory will significantly impact foreign buyer economics.
Regulatory clarity around short-term rental and property tax reform will affect yield calculations.
São Paulo top-ranked projects are a useful benchmark for comparing project quality across the city pipeline.

International Resale and Brand Recognition

International buyers should not assume that brands with strong São Paulo or domestic resonance carry the same resale pull with buyers in London, Dubai, or Singapore. ELLE, YOO, and local lifestyle brands may help launch positioning, but cross-border resale still depends on location quality, developer execution, and whether the brand means something to the next buyer pool.

Conclusion

Brazil branded residence market has reached genuine maturity on the developer side. Cyrela, JHSF, and Lavvi now have multi-project track records that reduce execution risk meaningfully compared with newer markets. The remaining friction is systemic: currency, tax, liquidity, and legal complexity that no developer can solve. Buyers who price in that friction and still find the opportunity compelling are the right buyers for this market.

Next step

Compare São Paulo top-ranked branded residences on BBR live rankings, or explore what branded residences actually deliver versus standard luxury developments.

For buyers

Compare São Paulo projects by market, brand, and investment profile.

Use BBR live rankings to compare which Brazilian projects justify their premium.

View São Paulo rankings

For developers

Help serious buyers understand the real brand value of your project.

BBR evaluates branded residences by location, brand substance, service depth, and investment profile, not just logo visibility.

Apply for ranking

Sources

Branded Residences Intelligence (BRESI), “Luxury Branded Residences in São Paulo are Thriving” (2025)
Rio Times, “São Paulo Luxury Real Estate Up 22% a Year” (2026)
Knight Frank, “The Global Branded Residence Survey 2025”

Read more sources

Knight Frank, “The Residence Report 2025/26”
Accor Branded Residences, Faena São Paulo project listing
WWD, “Armani Casa to Create Residences in Brazil With Developer Embraed” (2024)
Branded Living, “ELLE Residences Arrive in São Paulo” (2025)
Cyrela, JHSF, Lavvi, and project developer materials where available

Additional sources reviewed for this update

BRESI market references for Brazil and São Paulo branded residence pipeline context
Brazilian property-transfer and tax guidance for ITBI and capital-gains treatment
Knight Frank and Savills branded residence reports for global premium and market-comparison context