Aston Martin is synonymous with precision engineering, cinematic elegance, and the unmistakable aura of James Bond. For decades, the brand has represented a distinct value proposition in the automotive world, performance blended with timeless British refinement.

Now, Aston Martin extends that same brand promise into the global branded residential sector.

Its first formal move into residential real estate came in 2017 with the announcement of Aston Martin Residences Miami, a residential tower that would redefine what private residences could represent when shaped by an automotive icon.

The expansion mirrors one of the fastest-growing sectors in global real estate. In emerging markets like Ras Al Khaimah, branded residences are projected to represent 40% of new luxury residential developments by 2029, demonstrating the growing market share of lifestyle brands within residential real estate.

Yet Aston Martin’s approach is fundamentally different.

Unlike many hotel operators expanding aggressively across North America, Asia Pacific, and the Middle East, Aston Martin’s residential properties remain limited-edition lifestyle statements, not mass residential schemes.

Their strategy emphasizes:

Meticulous attention to detail
Architectural storytelling
Limited supply
Cultural integration
Exceptional service partnerships
Curated homes rather than volume-driven residential tower production

This restraint positions Aston Martin among the most selective non-hotel brands operating within the real estate market today.

Licensed to Live: A 007 Lifestyle

Aston Martin’s legacy is inseparable from the James Bond mythos. For many ultra-high-net-worth buyers, the allure of owning an Aston Martin-branded home is tied to this cultural legacy. But unlike a themed development, the Bond influence in these residences is subtle and sophisticated.

Interestingly, fewer than 10% of Aston Martin residence buyers are Aston Martin car owners. The appeal extends beyond automotive enthusiasts into global UHNWIs seeking brand recognition tied to craftsmanship and legacy.

Demographically, Aston Martin car buyers skew 90% male with an average age of 45. However, residence buyers demonstrate broader diversity, including more women and wider age ranges, indicating the brand’s evolution into a global lifestyle platform.

Unlike hotel residences operated by hospitality parent companies, Aston Martin residences emphasize residential autonomy over hotel guest integration.

Aston Martin has moved beyond the brand’s traditional automotive clientele. Despite the diversity of their small selection of residences, there are some overarching themes:

Cinematic minimalism
Less light
Restrained proportions
Curated privacy

More directly, the interiors feature bespoke Aston Martin details:

Artisan door handles
Numbered plinths
Kestrel tan leather tabs
Other materials and finishes lifted straight from the automaker’s interiors

This quiet nod to Bondian elegance extends across the portfolio. From Miami’s shimmering tower to Tokyo’s artful minimalism and Sylvan Rock’s raw architectural drama, each project expresses a different side of the Aston Martin ethos.

Let’s start with the flagship project that made a the big splash bringing Aston Martin into the branded residence world.

Aston Martin Residence in Miami: The Miami Triumph

Aston Martin residences entrance

Located at 300 Biscayne Boulevard Way in South Florida, Aston Martin Residences Miami stands as a landmark achievement within North America’s branded residential sector. Completed in April 2024, the 66-story residential tower is the tallest all-residential building south of New York City.

Developed with G&G Business Developments and designed by Revuelta Architecture and BMA, the building reflects Aston Martin’s aerodynamic automotive language. Architectural highlights include:

Curvilinear glass façade
Performance-inspired silhouette
Panoramic views over Biscayne Bay
Floor-to-ceiling windows maximizing light and skyline exposure

The interior finishes also echo Aston Martin’s signature work:

Carbon fiber
Kestrel tan leather paneling
Subtle brand cues spread throughout each residence

A view of the Miami evening skyline centered on the Aston Martin residences

The building comprises 391 private residences, ranging from one-bedroom units to ultra-rare Sky Villas. Square foot ranges vary dramatically, culminating in the crown jewel. The triplex penthouse spanning 27,191 square feet, originally listed at $59 million. The penthouse includes:

Wraparound terrace
Private swimming pool
Climate-controlled car gallery
Palms Sky Villa aesthetic
Direct elevator access
Panoramic views across iconic skylines

It also includes an Aston Martin Vulcan, one of only 24 produced globally. By early 2022, over 99% of the residences were sold, demonstrating robust demand in the fast-growing sectors of ultra-luxury residential developments.

Aston Martin Residences top floors

The Miami Sky Villas: Collectible Architecture

Priced between $10 million and $50 million, the Sky Villas represent limited-edition residential real estate. These are not simply luxury amenities stacked in a residential tower. The homes designed have:

Private pools
Double-height ceilings
Floor-to-ceiling glass
Dedicated entertainment levels
Expansive square footage

Buyers view them less as condominiums and more as appreciating lifestyle assets. Within the broader real estate market, these residences compete directly with properties in Beverly Hills, Sunny Isles Beach, and Central Park-facing penthouses in Manhattan.

Aston Martin’s Elite Residential Forays into New York

Beyond its flagship tower in Miami and emerging presence in the Middle East, Aston Martin has extended its brand into two highly curated residential ventures in New York. There is one in the heart of Manhattan and one nestled in the Hudson Valley countryside.

130 William – Manhattan’s Vertical Masterpiece

130-William Aston Martin branded residence in New York

In partnership with Lightstone and renowned architect Sir David Adjaye, Aston Martin designed five bespoke residences at 130 William, a luxury tower in Manhattan’s Financial District. Positioned on the 59th and 60th floors, these homes represent an elite layer within a broader branded development—offering panoramic views over Lower Manhattan and the East River.

Each residence is fully furnished by Aston Martin’s in-house design team and includes:

Custom Formitalia pieces from the Aston Martin Home Collection
Stone, leather, and metal detailing that echo the brand’s automotive aesthetics
A limited-edition Aston Martin DBX SUV, styled in collaboration with Adjaye and delivered with every purchase

Though limited in scope, this project exemplifies Aston Martin’s meticulous attention to lifestyle design—blending high-performance heritage with contemporary urban living.

Sylvan Rock – Aston Martin in the Countryside

Sylvan Rock branded residence in the evening

North of the city in Rhinebeck, New York, Aston Martin partnered with S3 Architecture to co-develop Sylvan Rock. The property is a 55-acre private estate designed for seclusion and immersion in nature. This project offers a unique take from Aston Martin that offers rural modernism tailored to ultra-high-net-worth individuals.

Sylvan Rock includes:

A main residence with dramatic angular forms, floor-to-ceiling glass, and natural stonework
Wellness pavilion, guest house pods, treehouse retreat, and private gardens
Interior and exterior spaces designed in harmony with the natural terrain
An Onyx Black Aston Martin DBX SUV designed to match the home’s materials and palette

Unlike traditional branded residences, Sylvan Rock offers total seclusion and autonomy. The project was meant to appeal to ultra-high-net-worth individuals seeking a blend of design, exclusivity, and privacy in a quiet rural setting.

Why These Projects Matter

Together, 130 William and Sylvan Rock demonstrate Aston Martin’s versatility in the branded residence space. From high-altitude Manhattan views to wooded sanctuaries in upstate New York, the brand proves it can adapt its design ethos to distinct contexts without sacrificing identity or quality.

Unlike mass-branded developments, these projects function more like lifestyle statements than product offerings. They are crafted with collectors in mind.

Aston Martin’s Newest Venture: The Astera on Al Marjan Island

The Astera by Aston Martin in Dubai

Following the sold-out success of its debut project in Miami, Aston Martin is moving into one of the world’s fastest-growing ultra-prime real estate destinations: Al Marjan Island, Ras Al Khaimah.

The Astera, Interiors by Aston Martin, marks the company’s first foray into the Middle East. Developed with Dar Global, this $250 million project (Dhs900m) is set for completion by December 2028. Positioned near the upcoming Wynn Resort and Casino (opening 2027), The Astera offers 1-3 bedroom apartments (689–2,605 sq ft) and three-bedroom villas, with starting prices at Dhs1.8m and most units priced between Dhs4-5m.

The interiors are fully curated by Aston Martin’s design team. They feature:

Minimalist curves
High-end materials
Their signature automotive-inspired craftsmanship

As elsewhere, Aston Martin avoids a mere “logo licensing” approach. In addition, residents can access the amenities which include:

A private beach
Infinity pool
Indoor cinema
Spa
Yoga lawn
Lush communal spaces
A resort-style lifestyle.

RAK’s emergence as a luxury hub is driven by freehold laws, zero income tax, and a 6% average ROI. Residents may even qualify for a Golden Visa with purchases over AED 2M. The Astera is a strategic investment for a specific kind of buyer.

The Astera and branded residences like it are driving dramatic changes measurable in the data. The emirate’s real estate market saw an 18.5% apartment price increase in 2024, fueled by projects like The Astera and the Wynn Resort.

Why Ras Al Khaimah?

While Dubai and Abu Dhabi have long dominated headlines, Ras Al Khaimah (RAK) is emerging as a next-generation luxury tourism and real estate hub. The emirate’s freehold laws, zero income tax policy, and a new wave of hospitality investment (including the Wynn Resort and Casino) are creating tailwinds for luxury developers. Al Marjan Island is at the heart of this surge, promising a combination of resort-style living, international connectivity, and regulatory openness.

Aston Martin’s presence here is not incidental. It’s a signal of confidence in RAK’s maturity as a branded real estate market. Going forward, they aim to appeal to global UHNWIs looking for both exclusivity and asset appreciation.

Tokyo’s Hidden Gem: Aston Martin’s First Residential Masterpiece in Asia

Aston Martin residence in Japan with 2 luxury cars in the garage

In late 2023, Aston Martin unveiled № 001 Minami Aoyama—a one-of-a-kind, four-story private residence in the heart of Tokyo’s Minami Aoyama district. Designed in collaboration with Japanese architect Vigilante and Aston Martin’s in-house design team, the project is their residential venture in Asia and reached or neared completion by 2025.

This hyper-exclusive home was built for a single, private client. The property embodies a fusion of British luxury craftsmanship and Japanese minimalist architecture. Therefor, the full details remain secret. What we do know is the design is expected to feature a blend of natural stone, warm woods, and subtle metallic accents. This partially mirrors Aston Martin’s material palette and Tokyo’s aesthetic traditions.

Though it contains only one unit, № 001 Minami Aoyama speaks volumes about the brand’s design adaptability and intentionality. Rather than replicating a Western template, Aston Martin has created a culturally rooted, architecturally integrated living sculpture—a quiet, powerful statement that branded real estate can be both globally aspirational and locally specific.

Does Aston Martin Have Expanding Global Ambitions?

As of May 2025, Aston Martin’s branded residences portfolio and pipeline remains highly selective. They have the four confirmed developments we covered, some of which are collaborations instead of standalone projects.

While cities like London, Dubai, and Shanghai are often floated in industry discussions, no official announcements have been made regarding future residential projects in these markets. This cautious expansion strategy contrasts heavily with other luxury automotive brands such as Porsche and Bentley, which have embraced higher-volume development models.

This approach is well aligned with current trends. In Ras Al Khaimah alone, branded residences are expected to represent 40% of new residential developments by 2029, driven by growing demand from global UHNWIs.

Aston Martin’s Shanghai Brand Centre, located within the MIFA 1862 Art Centre, underscores the brand’s ability to build cultural presence without overextending into unconfirmed sectors. Opened in 2018, it serves as a hub for automotive showcase, design masterclasses, and luxury lifestyle programming—deepening brand equity in China while maintaining its real estate exclusivity.

Interested in Aston Martin Residences?

See all available Aston Martin residences here on Best Branded Residences.

Explore the Rankings

Looking for the best branded residences in this market? Our rankings are updated regularly based on rigorous evaluation criteria.

View Latest Rankings →

Developing a Branded Residence?

If your branded residence meets the highest standards of luxury, service, and design, it may qualify for a position in our rankings.

Apply for Ranking →

Frequently Asked Questions

What is a branded residence and what makes it different from a regular luxury apartment?

A branded residence is a privately owned home affiliated with a globally recognized hospitality or luxury brand. Unlike a standard luxury apartment, it benefits from hotel-grade services such as concierge, housekeeping, and spa access, plus the reputational premium of a world-class brand name, which typically supports stronger demand and resale values.

What price premium do branded residences command in the market?

Branded residences globally command a price premium of 25 to 40 percent over comparable non-branded luxury properties, according to Savills and Knight Frank research. Premiums vary by brand strength, location, and the quality of the development, with ultra-luxury brands such as Aman and Four Seasons commanding the highest premiums.

What are the key risks of investing in a branded residence?

The primary risks include brand license termination, which can reduce the value of the property significantly; high service charges that compress net yields; limited liquidity compared to standard apartments; and the risk that rental program revenues fall short of projections. Thorough due diligence on the brand agreement and developer track record is essential.

How has the global branded residence market evolved over the past decade?

The global branded residence pipeline has grown at approximately 12 percent annually over the past decade, with over 1,000 completed or in-development schemes worldwide. The Middle East, Southeast Asia, and Southern Europe have seen the fastest growth, driven by rising tourism investment, favorable tax environments, and increasing demand from ultra-high-net-worth buyers.